PURE

Privacy Policy

1. Introduction

PURE respects and protects your personal information and privacy.

The Website currently provides delivery services only within Mainland China.

We process personal information only for clear, reasonable and necessary purposes. We do not unlawfully collect, use, sell, rent, disclose or misuse your personal information.

This Privacy Policy explains:

  • what information we may collect;
  • why and how we use it;
  • how we store and protect it;
  • when it may be provided to third parties;
  • the rights you have regarding your information.

2. Information We May Collect

Depending on how you use this website, we may collect the following types of information.

2.1 Account and Identity Information

This may include:

  • name;
  • username;
  • login credentials;
  • telephone number;
  • email address;
  • account settings and preferences.

We will not normally request identification documents unrelated to the purchase or service, except where required by law, payment processing, risk management or a specific transaction.

2.2 Order and Delivery Information

This may include:

  • recipient name;
  • telephone number;
  • delivery address;
  • order number;
  • products purchased;
  • order value;
  • dispatch and delivery records;
  • return, exchange, repair and after-sales records.

2.3 Payment Information

Payments are generally processed by third-party payment providers.

number, payment method and refund status, but we do not normally retain complete bank card numbers, payment passwords or complete payment credentials.

The payment provider’s own privacy policy will also apply.

2.4 Device and Usage Information

When you visit the Website, we may automatically collect:

  • IP address;
  • browser type;
  • operating system;
  • device type;
  • access time;
  • page views and clicks;
  • referral source;
  • information generated through cookies or similar technologies;
  • Website performance, error and security logs.

2.5 Communications and After-Sales Information

When you contact us, we may collect:

  • email content;
  • customer service communications;
  • product photographs or videos;
  • return, exchange or repair documentation;
  • complaints, comments and feedback;
  • other information voluntarily provided by you.

Do not send sensitive personal information that is not necessary for the relevant after-sales request.

3. Purposes of Processing

We may process personal information where necessary to perform a contract, obtain your consent, comply with a legal obligation, protect transaction security or rely on another lawful basis, including to:

  • create and manage accounts;
  • receive, confirm and process orders;
  • process payments, dispatch and delivery;
  • provide shipment tracking;
  • handle returns, exchanges, refunds and repairs;
  • respond to enquiries, complaints and service requests;
  • send order and service notices;
  • prevent fraud, abuse and unlawful activity;
  • protect Website, account and transaction security;
  • mprove products, Website functions and customer service;
  • carry out necessary internal statistics and operational analysis;
  • comply with tax, accounting, audit and other legal obligations;
  • send marketing or product information with your consent.

We will not use personal information for unrelated purposes. If the processing purpose changes, we will provide additional notice and obtain consent where required.

4. Marketing Communications

We will send marketing, promotional or product communications only where permitted by law or with your consent.

You may unsubscribe by:

Even after you unsubscribe, we may continue to send necessary notices directly related to orders, payments, delivery, security or after-sales service.

5. Cookies and Similar Technologies

The Website may use cookies, local storage or similar technologies to:

  • maintain login sessions;
  • retain shopping cart contents;
  • remember language or Website preferences;
  • protect Website security;
  • analyse Website usage;
  • improve performance and user experience.

You may restrict or delete cookies through your browser settings, but some Website functions may no longer operate correctly.

Where non-essential cookies are used for advertising, cross-site tracking or another activity requiring consent, we will provide an appropriate choice or consent mechanism as required by law.

6. Sharing and Entrusted Processing

We do not provide personal information to third parties for the purpose of selling that information.

To fulfil orders and provide services, we may provide information to or appoint the following parties to process information where necessary:

  • ZTO Express, SF Express or other carriers;
  • payment providers;
  • hosting, cloud and technical service providers;
  • email, SMS and customer service providers;
  • warehousing, repair and after-sales partners;
  • accounting, audit, legal and compliance advisers;
  • administrative, judicial or regulatory authorities lawfully entitled to request information.

We require entrusted service providers to process information only for agreed purposes and to apply reasonable confidentiality and security measures.

Unless otherwise permitted by law, where information is provided to another independent personal information processor, we will provide the required information regarding the recipient, processing purpose, method and information categories, and obtain separate consent where required.

7. Retention

We retain personal information only for the minimum period necessary to achieve the relevant purpose, unless a longer period is required by law.

The retention period may depend on:

  • order and after-sales requirements;
  • warranty and repair periods;
  • tax, accounting and audit requirements;
  • dispute resolution and limitation periods;
  • network and transaction security;
  • other legal requirements.

After the retention period expires, we will delete or anonymise the information. Where immediate deletion is technically impracticable, we will cease processing other than storage and necessary security protection.

8. Information Security

We apply reasonable organisational, technical and physical safeguards appropriate to our business and the risks involved, including:

  • limiting internal access;
  • authentication for important accounts;
  • reasonable encryption and storage protection;
  • logging and monitoring abnormal access;
  • backups and security reviews;
  • confidentiality and security management for personnel;
  • personal information incident response procedures.

No internet transmission or electronic storage method is completely secure. If a personal information security incident may affect your lawful rights and interests, we will take remedial measures and provide notifications or reports as required by law.

9. Your Rights

Subject to applicable law, you may request to:

  • access or obtain a copy of your personal information;
  • correct or supplement inaccurate or incomplete information;
  • delete personal information where the legal conditions are satisfied;
  • withdraw consent for consent-based processing;
  • close your Website account;
  • restrict or object to certain processing;
  • request an explanation of processing rules;
  • transfer personal information where legally available;
  • request an explanation of or object to an automated decision;
  • submit a complaint regarding personal information processing.

Requests may be sent to service@purehikegear.cn

To protect your account and information, we may require reasonable identity verification. We will respond within the period required by applicable law.

Withdrawal of consent does not affect processing lawfully carried out before withdrawal.

10. Account Closure

If account functions are available, you may request account closure through the account settings or by contacting service@purehikegear.cn.

After closure, we will stop providing the relevant account services and delete or anonymise the related information, except for order, financial, tax, dispute or security records that must be retained by law.

11. Minors

The Website and its products are primarily intended for consumers with the legal capacity required for the relevant transaction.

Users under 18 should use the Website under the guidance and with the consent of a parent or guardian.

We process the personal information of children under 14 only with the consent of a parent or other guardian and in compliance with applicable legal requirements.

If a guardian believes that a minor has provided information without proper authorisation, contact service@purehikegear.cn. We will investigate and take appropriate action.

12. Third-Party Websites and Services

The Website may contain links to payment platforms, carrier tracking pages, social media or other third-party services.

Third-party services have their own privacy policies and processing practices. We do not control independent processing by those parties. You should review their privacy policies before using their services.

13. Updates to this Policy

We may update this Privacy Policy to reflect changes in our business, technology or legal requirements.

The updated policy will be published on the Website with a new effective date. Where a material change affects the processing purpose, method or categories of information, we will provide a more prominent notice and obtain renewed consent where required.

14. Contact

For questions, requests or complaints regarding this Privacy Policy or our processing of personal information, contact:

Email:service@purehikegear.cn